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Hohoho… actually the title above is the book that I just buy. I don’t know why, I am always interested in all kind of marketing. Has I choose the wrong faculty for my study? Nope, ’cause I’m sure the knowledge I’ve gotten from my Informatics Engineering can be synchronized with my favourite topic : Marketing. I can use it to sell my software by the way :p.

‘Till now I’m so inspired with the quote “The Great Inventor is the Great Marketer”. Nobody doubt it. I’m always impressed with the salesman that can influence people with their way, strategy, tricks or whatever it’s said. For me, it’s so passionable and challenging.

Inventing something means nothing if you can’t sell it. It’s just like a stuff in garbage. Nobody knows it and of course they cannot take benefit from ur invention. Therefore, marketing communication is needed here. The key here is communication…communication… and communication. Build outstanding relation with ur customer, satisfy them, ask what their feeling about ur product, and everything that can makes them think you’re such a nice guy that gives them so much care (or love??).

Ok, that’s a little bit I can tell u about (integrated) marketing communication ’cause truly I haven’t finished reading the book yet. In my next writing, I’ll tell u deeper about marketing technique and its implementation.

Just wait 4 me, buddy !!